South Austin Brewing Company

June 18, 2010

Lee Nichols’ Beer In Bloom

Filed under: News — by southaustinbrewing @ 9:36 pm

SAB got a mention in this month’s Austin Chronicle, in a story about the explosion of microbrew startups in central Texas.

Beer In Bloom

By Lee Nichols | JUNE 18, 2010

South Austin Brewing Co.

415 E. St. Elmo, 968-8297,

Jordan Weeks and Caleb Cranford aren’t quite as far along as Jester King, Circle, or Thirsty Planet, but they’re ahead on one front: They already have a building. “It has everything we need; all we really need is equipment,” Weeks says. “Right now we’re in fundraising mode to buy the equipment.”

As for potential product, “We’re only going to be packaging in kegs and 750-milliliter wire-cork bottles,” says Weeks, who has lived in Austin 21 years. “We’ll be doing ‘style-challenging’ beers – huge, aggressive beers that seasoned beer connoisseurs enjoy, the kind of beers that brewers like to drink.”

He’s not a dabbler, Weeks insists: “Hopefully by next year we’ll have actual product,” he says. “We’re in it for the long haul. In the prospectus [for investors], we say, ‘We’ll make $50 million in the next 20 years.’ So it’s a family affair; it will be here forever. We want to be part of something exciting in South Austin. We want to create more excellence in South Austin.”


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